Why site speed matters more than you think
WD
· 1 min read
A slow site quietly costs you customers and Google rankings. Here is what actually moves the needle.
Speed is a feature
Every extra second of load time costs you visitors — most people leave a page that takes more than ~3 seconds. Google also uses page experience as a ranking signal, so a fast site helps you get found and keeps the people who arrive.
Where the time usually goes
- Huge images — the #1 culprit. Compress and right-size them.
- Too much JavaScript — modern static sites ship almost none.
- Slow hosting — edge-delivered static beats a shared PHP host every time.
How we build for speed
We ship static, edge-delivered pages with images optimised at build time — so your site is fast everywhere, by default.
